Kristina A. Basgen
1063 53rd Street, Oakland, CA 94608
510.684.4499
tinaproduce@gmail.com
www.tinaproduce.com // tinaproduce.com
To obtain a design + marketing position within a fast-paced environment
Tina ProduceOakland, California
Creator & Owner (04/11-present)
• Manage production of over $100,000 in annual sales including wholesale to WholeFoods, Target, and a 10,000 unit order for Anthropologie’s summer 2013 inventory
• Brand company, create marketing materials and sell products at art and trade shows
• Manage sales and accounting of 50 wholesale accounts and 10 annual art/craft shows
• Create graphic designs using original photography and Adobe’s Creative Suite
Minted. San Francisco, California
Seasonal Design Associate + Merchandising Designer (10/15-01/16 + 1/17-present)
• Swiftly prepare community sourced design files for web and print ready requirements
• Designed look-books for seasonal products using InDesign and Photoshop
• Created high-resolution images of products for various media inquiries
• Edited customer designs for reprints including color correction, resizing and retouching
Women’s Initiative for Self EmploymentOakland, California
Marketing & Web Specialist (09/10-12/12)
• Created videos for Bay Area events using Final Cut Pro, Flash and PowerPoint
• Designed and developed web pages for new initiatives and seasonal events
• Managed website updates using Dreamweaver
Marin GourmetSan Rafael, California
Sales Representative & Web Designer (05/09-11/12)
• Managed booth at area farmers’ markets including sales, set up and break down
• Designed and developed new website including original artwork and copy
• Created and produced email marketing campaigns
Berkeley City CollegeBerkeley, California
Multimedia Arts Digital Print Lab Assistant (06/09-08/09)
• Supervised functionality of industrial inkjet printers
• Assisted students with color management techniques and troubleshooting
• Prepared and maintained print lab supplies inventory
California Water Environment AssociationOakland, California
Member & Leader Services Coordinator (10/07-10/08)
• Edited and executed online and quarterly print publication to over 8500 readers
• Prepared monthly financial reports and membership rosters to 17 local chapters
• Increased 2007-2008 print advertising revenue 20% via email campaigns
• Managed website updates using FrontPage and Dreamweaver
Professional Development Coordinator (5/05-10/07)
• Developed and executed print and electronic marketing materials for trainings
• Administered accounts of over 300 exhibitors for four annual tradeshows
• Led volunteer committees in planning and managing record attendance training events